Database Marketing Programs
Your mailing list can be a versatile marketing tool you can use to build loyalty and increase purchase frequency from your most valuable customers. Nova's database marketing is the key.

Our specialists work with you to create and maintain a customized database tailored to your company's needs, then segment the data into customer-specific mailing lists to ensure the most effective results. We analyze and manage sales data, generating sales reports on your response rate and return on your marketing investment.

By segmenting the data, we can target the exact market you want to reach. Out of your own database, we can create mail lists based on any number of specific factors you wish to include in any particular mailing. For example, you may want to mail promotional materials to your customers within a specific area, so that each customer is invited to the store nearest them. Or you may choose to mail rebate coupons only to customers who purchased your merchandise within the last three months, or to those whose total purchases exceeded $50.00 within the last year.

No matter what the size and scope of your database management needs, NOVA helps turn raw information into mailing and marketing programs that make a measurable difference.