Demographic Reports

Creating Customer Profiles
Using your data, together with our proprietary systems and list acquisition resources, NOVA creates unique Customer Profiles for your business.

In one easy-to-read report, a Customer Profile analyzes your customer base according to 320 demographic, housing and socio-economic variables. This information can also be used to generate reports on the top twenty zip codes, counties and metro areas within your customer base, so your business can plan for the future based on predicted demographic trends.

NOVA places every household in a residential neighborhood into one of nine geo-demographic classifications. Each household is defined by lifestyle, demographic, socioeconomic, and buying behavior statistics. The resulting Customer Profile enables you to identify and mail to specific households that are most likely to be interested in your product or service.

Site Location Reports
A Site Location Report includes all relevant demographic and income forecasts for a particular area. If you are interested in reaching prospects geographically beyond your current customer base, a Site Location Report can identify potential prospects and groups.